Creative Good, Inc.

As Tarzan might say, "Creative good. Counterintuitive navigation bad." Internet consultancy Creative Good checks out the effectiveness of clients' Web sites, focusing on customer experience and how a site's usability and design affect branding, customer retention, and revenue. (President Mark Hurst, who founded the company in 1997, is known as a pioneer in the field of online customer experience.) Besides its qualitative evaluation, Creative Good offers customer-focused usability tests and feedback, competitive analysis, and prototyping. Its clients span such diverse industries as entertainment and media, financial services, insurance, travel, and health care.To read the full description,subscribe now.